LL Cool J’s media and e-commerce venture Rock the Bells is poised for a growth spurt now that the company has raised $8 million from private investors. James Cuthbert, the former BET and Coca…
, the former BET and Coca-Cola marketing executive who joined Rock the Bells as president in October, tells‘s “Strictly Business” podcast that the company plans to invest that new capital in content production, merchandise and e-commerce opportunities and infrastructure to work with brands on marketing and sponsorship opportunities.“We think those work together to form a flywheel,” Cuthbert says.
At present, Rock the Bells is producing short-form content for its website and social channels about key artists and their eras. But the ambition is much greater. Rock the Bells defines classic hip hop as stretching from the birth of the form in the early 1970s to the mid-2000s. That’s a wide net of demographics. Cuthbert is encouraged by the fact that a large percentage of the listeners for the Rock the Bells on SiriusXM are under age 25.
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