After building a $105 million lingerie startup, this founder is pivoting to energy drinks by tapping her community and male mentors
Insider spoke with Cordeiro Grant about her transition from bras to beverages and the lessons, tools, and people she's taking with her for her next venture.
I wanted to share that newfound love for health with others, so I surveyed my community to better understand their interests. The most important thing a new founder can do is actively ask their community what they want. That can then inform the product, brand experiences, and messaging. It's been much easier to build a brand the second time around. The transferable experiences I gained with my first company have helped me pivot.
Tools and skills can also be transferable. For instance, I'm an expert in building and launching direct-to-consumer sites on Shopify. And I know how to create viral loops, or a continuous referral-and-growth strategy, for launch campaigns — but that took me months to perfect the first time. With Gorgie, I moved on all cylinders at once to transform the brand from idea to launch in less than eight months.
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