'Live-streaming Unicorn Tango Shows how Focus can be the Difference' by TheRealSJR inappgifting instagram
The evolution of photo and video sharing platforms, like the ubiquitous Instagram, has been full of innovations and annoyances. From basic filters to complex AR face-changing features to the inclusion of video, then live-streaming and broadcasting, the evolution of social media content sharing has moved at breakneck speed.
As with LiveMe, the addition of gifting in Tik Tok and Instagram Live it's not a new idea, but it is growing in prominence, and the numbers offer a compelling reason. Apps that feature live streaming as a core component accounted for $3 of every $4 spent in the top 25 social apps worldwide in 2021. Social media platform monetization is projected to grow in general, with global consumers expected to spend $78 billion on social apps through 2025, as forecasted by mobile data firm App Annie.
Unlike Instagram, which it could be argued has started to become unwieldy compared to its humble origins, there's another area of priority that is important to Tango's success - feature focus.
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