E-commerce was already highly developed in China, but the coronavirus crisis has turned online retail into a show that has hooked millions of stay-at-home consumers
SHANGHAI—Chinese shoppers have long used their phones to buy almost everything they need. The coronavirus crisis has supercharged that trend, turning online retail into a show which has hooked millions of stay-at-home consumers.
Fu Chenyuan thought she might have to close her 14-year-old Shanghai clothing shop, DF Boutique, in the spring as she watched other stores in the city’s bustling Jing’an district shut their doors. Having never sold anything online before, the 35-year-old reluctantly took up her iPhone and started modeling...Fu Chenyuan, left, and an assistant present a WeChat live-stream to online clients of DF Boutique, Ms. Fu’s Shanghai fashion store.
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