Live Nation Urban Acquires Equity Stake in Broccoli City Festival - Washingtonian

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Live Nation Urban Acquires Equity Stake in Broccoli City Festival - Washingtonian
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The popular DC music fest is now set to expand significantly.

Broccoli City's founders: Darryl Perkins, second from left, Brandon McEachern, second from right, and Marcus Allen, right. Photograph courtesy of Brandon McEachern.

Live Nation Urban announced on Friday that it has acquired significant equity stake in the DC-based music festival Broccoli City, whose founders, Brandon McEachern and Marcus Allen, are moving into executive roles at the major concert promoter. “We are not simply investing in a festival; we are investing in these amazing founders,” says Live Nation Urban president Shawn Gee in a release.

The two companies now plan to expand Broccoli City on both a national and international scale, as well as create new content and events. Earlier this year, the brand launched BLK Change Weekend, a four-day campaign aimed at promoting Black culture through mobilizing youth, companies, and community organizations.

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