Rich Paul -- LeBron's agent and Adele's longtime partner -- has been added to Live Nation's board of directors.
noted that “Rich understands what it takes to help talent develop a long and successful career. His input will be a great addition as we continue driving more value for artists and their fans through live shows.”Sports Illustrated
— which crowned him “The King Maker” on a 2019 cover — got his start working with James in 2003. He later joined CAA and went on to launch his sports agency Klutch in 2012. In 2020, he became the first African American to sit on the board of UTA, which made a significant investment in his company Klutch the year prior. Last year, he inked a deal with New Balance for the launch of the Klutch Athletics clothing line.
“Live Nation’s artist-centric approach to business makes this a really natural fit for me,” said Paul in a statment. “Going to an event live is one of the most powerful ways to experience sports and music, and I look forward to contributing to the company and the industry in this new way.”
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