'Mulan' marks the first time Disney+ has charged extra to subscribers for a new release. The price point ($29.99) is steep, considering that other theatrical releases hitting streaming platforms typically rent for $14.99 to $19.99.
Disney announced Tuesday during an earnings call thatwill premiere Sept. 4 via the Disney+ streaming service. Subscribers will be able to rent the film for $29.99. Simultaneously,"Mulan" will be released to theaters in international markets where Disney+ is unavailable and cinemas are open.
"We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters while also further enhancing the value and attractiveness of a Disney+ subscription with this great content," Disney CEO Bob Chapek said on the call."Given the rapid changes in consumer behavior, we believe that it's more important than ever that we continue to grow our direct relationship to our customers.
"Mulan," however, marks the first time Disney+ has charged extra to subscribers for a new release. The price point is steep, considering that other theatrical releases hitting streaming platforms typically rent for $14.99 to $19.99. The studio also reiterated that for now,"Mulan" is a one-off and they're not planning to similarly shift other major theatrical releases, such as Marvel's"Black Widow" , though Disney said it wants to use"Mulan" as a learning tool for future releases.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Mulan' Reboot Will Premiere on Disney Plus in September for $30Disney’s live-action 'Mulan' won't be coming to theaters anytime soon but it will go straight to streaming (if you shell out an extra $29.99)
Read more »
Disney to release 'Mulan' on Disney+, launch new streaming offeringWalt Disney Co. undefined plans to sell access to its long delayed 'Mulan' live-action movie through Disney+ for $29.99, a new approach to that streaming...
Read more »
'Mulan' Heads for Disney+ in the U.S. and Other Select Countries at Premium PriceCustomers of the streaming service can pay $29.99 to watch the live-action epic in select markets.
Read more »
‘Mulan’ to Skip Theaters for Disney Plus Premium DebutIn another major blow to movie theaters, Disney announced “Mulan” will forgo its planned theatrical release. Instead, the live-action remake is premiering on Disney Plus on Sept. 4 for …
Read more »
‘Mulan’ Going On Disney+ & Theaters In September; CEO Bob Chepak Says Decision Is “One-Off”, Not New Windows ModelRefresh for updates: On Disney’s 3Q earnings call today, it was announced that Mulan is going to Disney+ on Sept. 4. Specifically, Disney will be releasing the film theatrically in certain ma…
Read more »
Netflix in Talks to Buy Amy Adams’ ‘Woman in the Window’ From DisneyNetflix is in early negotiations to buy Amy Adams’ thriller “The Woman in the Window” from Disney, sources confirm to Variety. Disney had originally scheduled the movie for Oct. 4…
Read more »