Live-Action Hercules TikTok Inspiration Clarified By Disney Producer

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Live-Action Hercules TikTok Inspiration Clarified By Disney Producer
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The live-action Hercules TikTok inspiration is clarified by producer Joe Russo, who explains how appealing to new audiences has changed.

Producer Joe Russo is clarifying what he meant when revealing the live-action Hercules would take inspiration from TikTok. Disney's animated musical, based on the hero Heracles, premiered back in 1997 and despite a relatively poor theatrical run, it has managed to generate a strong fanbase. Following its titular demigod through youth, the movie explores Hercules' efforts to reunite with his family on Mount Olympus and prevent Hades from gaining power.

"We live in a world where most of your audience under 30 is now informed by their social media habits and it changes the way that they consume content and information and storytelling. As the storyteller, you have to be aware of changing habits... I think Matilda was a great example of a movie that, because of TikTok, it became a bit of a sensation with an under-30 audience...

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