‘Little Women,’ ‘1917’ Likely Among First Films to Hit Reopened Chinese Theaters

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‘Little Women,’ ‘1917’ Likely Among First Films to Hit Reopened Chinese Theaters
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LittleWomen and 1917 are likely among the first films to hit reopened Chinese theaters

The two titles have already passed Chinese censorship approvals and were scheduled for release in February, just after the Oscars, but were bumped when cinemas shuttered nationwide. No release date has been set, but the two films have released new posters.

The marketing is an interesting window into the sorts of messaging distributors think will pull audiences back into theaters at a time when people remain understandably wary about COVID-19. Business was terrible when theaters opened briefly in March. With nothing to show but old Chinese titles that many had already seen, attendance at one point was as low as one person per screening nationwide.on Valentine’s Day.

“The statement was just released by the State Council on Friday and it takes time to be implemented in various provinces and regions,”Yang Fabao, dean of the Renmin Theater in the northwestern region of Xinjiang, told the Global Times. Xinjiang, which had a lighter coronavirus case load, was one of the first areas to attempt reopening cinemas back in March.

On Wednesday, top Chinese CDC official Shi Xiaoming put forward a number of measures that theaters in low-risk areas should take in order to reopen, when the time comes. Theatres should make sure to have enough disinfectants on hand, improve online pre-booking channels and on-site methods of no-contact digital ticketing, ensure that tickets are sold for seats spaced one meter apart, conduct regular cleanings, improve ventilation, and provide proper PPE for staff.

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