SATURDAY AM: Disney’s The Little Mermaid is staying on its great course, maintaining that $38M Friday (which includes previews) for what is shaping up to be an estimated $104M 3-day and a 4-d…
starring Bert Kreischer is aimed at blue collar crowds, while Lionsgate’sstarring big marquee comedian Sebastian Maniscalco is aimed more at families and upscale crowds. Meaning the stand-up projects aren’t technically cannibalizing each other; they just look like something you see on Netflix.
Pic was soft everywhere, however, the Midwest is where Kreischer played as the pic delivered over 17% of its business there vs a norm of 11%. AMC Burbank is the top theater in the country with $7K so far. Eeks.The Open Road/Briarcliff release of Gerard Butler’sat 2,105 theaters. Like Liam Neeson and Nic Cage, Butler just has a plethora of these meat and potato action films that they’re no longer marquee draws; theatrical is used simply to spur the downstream market.
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