The expert shared her tips for seeing beyond the middle aisle.
We have all been guilty of buying things we simply don't need. However, the urge to make that purchase is often due to 'psychological tricks', with shoppers exposed to these every single day.
The expert explained how the "jumble sale" layout of the products makes us feel like we are bargain-hunting, and that gives shoppers an "adrenaline rush". "This structure means that we will dig through and look for random things and have the perception, because of the layout, that it's cheaper. She continued: "We should be very careful with that as a consumer, just because we perceive it to be cheaper doesn't necessarily mean it is."
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