In a recent conversation at HBR's 2024 Leaders Who Make a Difference conference, AMD CEO Lisa Su discussed the responsible application of AI, highlighting the importance of fast experimentation, implementation, and safety measures.
Lisa Su , the CEO of AMD , a leading semiconductor company, recently discussed AMD 's evolution toward high-performance and adaptive computing, the future of AI across various sectors, and the significance of responsible risk-taking. Su advocates for rapid experimentation and implementation while ensuring safety through initiatives like AMD 's Responsible AI Council, active learning within the organization and among industry peers, and the hiring of diverse talent to drive innovation.
Su's leadership has transformed AMD into one of the fastest-growing semiconductor businesses globally. During a conversation with Adi Ignatius at HBR's 2024 Leaders Who Make a Difference conference, Su highlighted how leaders can responsibly harness AI to boost productivity and maintain competitiveness. Her key recommendation: experiment aggressively. She shared how AMD has implemented this strategy and provided insights on how other companies can adopt a similar approach.Ignatius, concerned about the potential dangers of AI, asked Su about the balancing act between the need for speed in bringing products to market and the imperative for caution given the evolving nature of the technology. Su responded by emphasizing her belief in fast experimentation and implementation, stating that slowing down is not the solution. She highlighted AMD's Responsible AI Council as a crucial element in navigating this balance, ensuring responsible use of AI while protecting intellectual property and customer data. Su emphasized the significant return on investment AI can deliver, citing examples of workflows at AMD where weeks or months of work have been reduced to days. She believes in pushing the boundaries of AI adoption, acknowledging the support available from experienced individuals and organizations
AI Artificial Intelligence Semiconductors AMD Lisa Su Innovation Responsible AI Leadership
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