Citrus printed dresses, tapas-themed bucket hats, and so much cocktail shrimp. Why are we obsessed with printing our food preferences on our clothes right now?
It started with shrimp—the summer of “seafood kitsch” in 2022. Then the pasta puffer kept us warm during the winter of 2023. Beaded bags started to look like trendy tins of fish you’d bring back from your Euro summer. Aperol spritzes and plates of pasta were stitched onto dresses, and Spanish luxury brand Loewe took the heirloom tomato from the farmers market to must-have clutch.
Food and fashion have always been a “form of soft power,” says Marra-Alvarez, curator of education and research at the Museum at FIT—a way to demonstrate influence by saying “I have enough culture and taste to possess this thing.” Food has always been a part of fashion—brocade vine embellishments on robes, the ubiquitous retro cherry print—but the foods we choose to depict on the clothes at the particular period reflects our current fixations.
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