Lisa Rinna Brings Her Infomercial Skills to Fashion Week for Edie Parker

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Lisa Rinna Brings Her Infomercial Skills to Fashion Week for Edie Parker
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.EDIE_PARKER has tapped lisarinna for a kitschy infomercial-style video to unveil its spring 2021 collection.

“Real Housewives of Beverly Hills” star Lisa Rinna is bringing her QVC-selling skills to New York Fashion Week with an infomercial-style video presentation for Edie Parker’s new spring collection.

Edie Parker founder Brett Heyman chose to work with Rinna on the collection’s launch to offer a fun and entertaining alternative to a traditional NYFW presentation in light of the ongoing coronavirus pandemic. Rinna then picks up Edie Parker’s Shroomin’ clutch, which features a multicolored acrylic mushroom embellished with a pastel pink chain.

“This is like Home Goods on steroids, OK?” she said, as she shows some of the pink trays that are designed to read “Bless This Mess,” “Home Sweet Home” and “Kiss the Cook.” One Edie Parker tray Rinna displays is designed to resemble a watermelon, which prompts her to start singing Harry Styles’ hit song, “Watermelon Sugar.”

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