The article explores the surge in popularity of lip oils in the beauty industry. From its rise during the pandemic to its current ubiquity, the text delves into the reasons behind this trend, including the need for hydration due to mask-wearing and the influence of Gen Z and Gen Alpha. It also highlights various brands capitalizing on this trend, such as Summer Fridays, Milk Makeup, Eadem, and Osea, and cites specific examples of popular lip oil products.
As a beauty writer, it felt like I couldn’t have a work dinner without someone pulling out this year’s most coveted beauty product and slathering it all over their lips like jelly. That product is not the latest red matte lipstick but, in fact, the opposite: a high-gloss, hypermoisturizing, and sheer product called a lip oil. This year, Summer Fridays, Milk Makeup, Eadem, and Osea all launched their own versions. Coincidence? Certainly not.
Amy Liu, founder and CEO of Tower 28, whose ShineOn Lip Jelly, a soothing lip gloss and oil hybrid launched in 2020, wrote: “Lip has traditionally been understood as a fickle category, easy to come in but people are always willing to try a new one.” For $16, ShineOn is an affordable buy that keeps you wanting to come back to try more.
LIP OILS BEAUTY TRENDS GEN Z HYBRID PRODUCTS HYDRATION
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