The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.
It’s hard not to feel the ripple effect when big shifts happen. One such shift came Wednesday when Lionsgate—the studio responsible for the John Wick, Hunger Games, and Twilight franchises—announced it had teamed up with artificial intelligence firm Runway for a “first-of-its-kind partnership” that would give the AI firm access to the studio’s archives in order to create a custom AI tool for preproduction and postproduction on its film and TV shows.
The difference is that now we are seeing more things we had thought of as creative and artistic being automated.” The announcement came the day after California governor Gavin Newsom signed legislation aimed at protecting actors from having their work cloned without consent. Set to take effect next year, Newsom’s move comes at a time when video game workers, specifically voice and motion-caption actors, are on strike, partially over AI protections.
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