In the face of Netflix recently picking up Seinfeld for $500 million and HBO Max acquiring Big Bang Theory for $1 billion, how high can Mad Men's numbers go?
certainly holds the potential to create marketing buzz for its ultimate streaming home, but conventional wisdom would hold that its buzz is of a different kind. More of a steady hum than a loud big bang. Prestige, rather than deep pull.Prime Video and Hulu - soon to be joined by the upcoming mega-cast of new SVOD characters Apple TV+, Disney+, HBO Max and Peacock - escalate their knock-down drag-out battle royale.
Faced with these stark realities - and increasingly relentless competition - one of the increasing number of SVODs undoubtedly will indeed go mad. Lionsgate will be the great beneficiary of these market forces with
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