Lionsgate drops marketing consultant responsible for ‘Megalopolis’ movie trailer controversy

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Lionsgate drops marketing consultant responsible for ‘Megalopolis’ movie trailer controversy
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This comes after the studio pulled the trailer on Wednesday following the discovery of phony critic quotes.

Director Francis Ford Coppola poses for photographers at the photo call for the film " Megalopolis " at the 77th international film festival, Cannes, southern France, Friday, May 17, 2024. The first casualty of Francis Ford Coppola’s film “ Megalopolis ” movie trailer controversy over the use of fake quotes from famous film critics is Eddie Egan.

Even more interesting, the made-up quotes were AI-generated and were most likely created by a chatbot like ChatGPT. For example, the trailer claimed that Pauline Kael wrote in the New Yorker that “The Godfather” was “diminished by its artsiness,” but Kael loved the movie.

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