The sale of eOne to Lionsgate includes active productions for TheRookie, Yellowjackets, NakedAndAfraid and more.
News of the sale — which broke just ahead of Hasbro’s Q2 2023 earnings call, scheduled for Thursday morning — comes nearly four years to the date when Hasbro announced their intent toAccording to a press release from Hasbro, “The sale will include a talented team of employees, a content library of nearly 6,500 titles, active productions for non-Hasbro owned IP like ‘The Rookie,’ ‘Yellowjackets’ and ‘Naked and Afraid’ franchises, and the eOne unscripted business, which will include rights for...
“This sale fully aligns with our strategy, and we are pleased to bring the process to a successful close,” Hasbro CEO Chris Cocks said in a statement. “Lionsgate’s management team is experienced in entertainment and adept at driving value, and we’re glad to have found such a good home for our eOne film & TV business. We look forward to partnering with them, especially on a movie adaptation of Monopoly.
Cocks continued, “Entertainment remains a priority for Hasbro. Hasbro will continue to develop and produce entertainment based on the rich vault of Hasbro-owned brands. We will also bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint including toys, publishing, gaming, licensed consumer products, and location-based entertainment.
Meanwhile, popular IP in the family brand division like “Peppa Pig,” “Transformers,” “Dungeons & Dragons,” “Magic: The Gathering,” “My Little Pony,” “Power Rangers,” “Play-Doh,” “Monopoly” and “Clue” were not only excluded from the deal, but will see “significant development, production and financing capabilities” support across film, TV, animation and digital shorts as they’ve been rolled into Hasbro’s brands licensing and merchandising operation.
In preparation for the potential sale, eOne underwent a series of cost-cutting measures. In 2021, eOne announcing that it would be laying off 10% of its film and television staff, followed by the sale of the studio’s music division to The Blackstone Group for $385 million. By early 2023, Hasbro revealed that it would be laying off some 15% of its global headcount, some 1,000 positions. Last month,
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