It seems that bringing Lionel Messi to Major League Soccer has fueled viewership of MLS Season Pass in July.
, Apple spokesperson Tom Neumayr said that MLS Season Pass reached peak viewership in the week of July 19th-26th, which happens to be the same week that Messi played his first two matches with Inter Miami.
While Apple did not release specific numbers, in a statement, Apple spokesperson Tom Neumayr explained that the week of July 19th–26th had “the 3 most-watched matches ever on MLS Season Pass, with viewers in almost 100 countries and regions around the world. And the fans for those matches were roughly split between the MLS Season Pass English and Spanish language broadcasts.”
It’s not surprising to see viewership increase after Messi’s debut. The football star has already scored three goals in just two matches. I watched both, and they were incredible, especially the ending of the first match — which you can feast your eyes on below: I haven’t been into sports for a long time now. I used to watch them all of the time, but ever since getting rid of cable years ago, they faded away. However, it feels like Apple is pulling me back in. First, they gave meWhat am I to do when there are all of these exciting games on and — of course — my iPhone is telling me about them? I have a feeling that more baseball and football are in my future.
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