TORONTO — Canadian LinkedIn users wanting to ensure the public that they're the real deal now have another method of verifying their online/digital identity: government identification.
The Microsoft-owned platform announced Thursday that it is giving its 22 million Canadian members the option to verify their profiles by providing a copy of their government identification to a third-party company partnering with LinkedIn.
About 87.4 per cent of the fake accounts were caught by automated technology, while 12.6 per cent were discovered through manual reviews. If the images and names match, LinkedIn will add a green check mark to the user's profile along with a note explaining their account was verified based on government identification.
Any information LinkedIn gains from Clear will not be visible on LinkedIn profiles and LinkedIn will not share personal data with Clear before, during or after the verification, she added. Clear verifications will have no influence on its algorithms or how prominently one's content appears across the platform, but Luu said the U.S. launch has already shown those with verified accounts benefit from the added layer of authenticity.
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