With her debut fragrance brand, supermodel LilyAldridge talks her new venture, motherhood, and her future beauty empire.
Having fronted her fair share of fragrance campaigns since starting her career at 16, Aldridge, now 33, knows exactly what she wants from her namesake line: a wardrobe of scents that can capture every whim. “Fragrance is what gets you in the mood for the character you want to be,” she says, noting that Haven will be followed next month by Summit , along with two other scents already slated for next year.
These varied influences have helped earn Aldridge 5.2 million followers on Instagram—just the sort of loyalty that made her an obvious first choice for IMG as it bids to become a major player in the beauty industry by tapping into its considerable talent pool (the agency also reps
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