We’ve almost run out of ways to describe and quantify the “Old Town Road” phenomenon, and now Lil Nas X’s run at the top of the charts has broken records
has reported that Lil Nas X’s social media prominence started in his days as astan account that gamed Twitter for virality. He’s denied that report, but whatever the case, it’s hard to argue with this Sunday morning tweet:The rapper came out at the end of June as Pride month drew to a close. “Deadass thought I made it obvious,” he wrote on Twitter at the time. A month later, he’d turned the news into content—into a very good tweet.
Which is not unlike the story of the “Old Town Road” record itself. The four remixes of the song were an unabashed attempt at extending the life of the song’s reign. And often, Lil Nas X has leaned into some of the absurdity of charts and streaming records:
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