Italian jewelry brand Lil Milan released a capsule of 18-karat gold pieces in organic shapes, lab-grown diamonds inspired to Irving Penn’s photography.
Dubbed “Golden Drops,” the concise range draws loose inspiration from Irving Penn’s 1963 photograph “Faucet Dripping Diamonds,” in a nod to founderinto a daily companion for women. To be sure, the Millennial entrepreneur established the digital-native company with the goal of enabling younger consumers to approach gold jewelry and wear it 24/7 without waiting for special occasions.
The anniversary collection has the same ingredients, as it comprises 18-karat yellow gold jewelry spanning from a customizable pendant and a necklace to a bracelet, ring and piercings. Coming in organic shapes, the pieces are punctuated by marquise-cut lab-grown diamonds. “This is a capsule that represents an important and doesn’t want to compromise but offers precious yet sustainable jewelry,” said Varetta, who in 2022 also launchedRetailing at prices between 240 euros and 780 euros, the “Golden Drops” collection launched in preorder online on Monday and will be available at Lil Milan’s physical outposts starting Dec. 16.
As part of its anniversary celebrations, the brand also recently launched a temporary pop-up in London and a one-week takeover of Milan’s go-to pizzeria Le Specialità.Yet Varetta’s goal is to hit 2-million euros in sales. Last year, Lil Milan’s revenues grew 20 percent to 1.5 million euros, with order intake up 30 percent.
In 2025, the founder will further focus on expanding the brand’s community as well as test new locations for potential store openings. Varetta is also eyeing a capital increase, targeting a first round of investment of about 500,000 euros for a maximum of five investors that could also bring extra know-how to scale up the company, in addition to a financial injection.
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