This week’s Trending Up features Lil Baby’s NCAA tournament-revived My Turn cut, as well as songs getting a John Wick bump and a Spring Break-ready breakout rap hit.
Regardless of how it’s being consumed, “Pound Town” looks like a breakthrough: after earning 121,000 U.S. on-demand streams during the week ending Feb. 23, according to Luminate, the single was up to 1.16 million streams for the week ending Mar. 23. Sexyy Red has yet to score aThe “Poetic Rizz” of French ‘60s Soundtrack Composers
With the increasing presence of global digital streaming and social media services in India, coupled with growing consumption of Indian-language music across territories, we have had to extensively focus on navigating the music rights licensing landscape. Sync music licenses and music clearance generally have also seen a sharp increase in India, with the continued intersection of film and TV with music. Sync licensing has breathed new life into the non-film and independent music sector, giving artists greater control over when, and how, their music is placed or used.In so far as digital licensing deals are concerned, there needs to be a clear path towards licensing on all sides of music copyright, especially on the music publishing front.
The other misconception is that we are not a touring market for international artists or festivals. Perhaps the reason for this is the misguided perception that we don’t consume Anglo-American/non-Indian music. I believe this is untrue. There might be other on-ground challenges from the lens of production, infrastructure, and even price points for ticket sales. The rupee value against the dollar doesn’t help either.
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