Refresh for latest…: Disney/Pixar’s Lightyear was no match for dinosaurs or Tom Cruise at the international box office this weekend. The Toy Story spinoff came in below projections with a $34…
In both areas, awareness was high, but spinoffs don’t always tend to catch the same lightning as their motherships; critical scores are okay, but not on par with the franchise. Social sentiment in some international markets is also off.
While there has been crazy hot weather across parts of Europe — and, really, weather is a legit issue when it comes to box office — we can’t put the fact thatIs it a question of the marketplace sustaining multiple big-ticket titles?, saw strong holds this session — so is the family audience distracted, or not fully back yet for those with younger kids?could still see some leg-out as more vacations kick in, but it has only another weekend before Universal/Illumination’sThe international weekend...
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