Saks will not put on a light show on the building's Fifth Avenue façade this year, the company confirmed Monday to NBC New York.
Saks Fifth Avenue's popular holiday light show will not take place in 2024, but its window display will still happenSaks will not put on a light show on the building's Fifth Avenue façade this year, the company confirmed Monday to NBC New York.
"For some time we have contemplated changing our approach. We will not be doing a light show this year, as we've changed our approach to the holiday windows," a Saks Fifth Avenue spokesperson told NBC New York.New Yorkers walking down Fifth Avenue this month may have noticed that there are no signs of preparations for a light show on the front of the building.
Saks said shoppers will see the illuminated building and hear"magical jingles" during the holiday season. But a Saks spokesperson confirmed the traditional light show that New Yorkers are familiar with will not happen in 2024.2024 Christmas tree hoisted into place at Rockefeller Center Last year's holiday light show and windows were a partnership between Saks and Dior. Actress Jennifer Lawrence attended last year's light show premiere, which included a fireworks display.
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