A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand
Jaguar is facing backlash after announcing a rebrand of its luxury car company on Tuesday, with a longtime customer worrying the brand is headed in a "sad" and "troubling" direction. The British car brand turned heads on Tuesday with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing.
However, he finds the company's new direction, which includes a commitment to have an all-electric vehicle line-up by 2025, "troubling." "Jaguar has been going in a troubling direction for a while now. You know, moving away from internal combustion is baffling… because the whole point of a Jaguar is, the crackles and the pops from the engines," he said. "And this is just confirmation that they're on the wrong track.
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