Now fully owned by Rolling Stone, A Big Beautiful Block Party will happen at a new site in Downtown Vegas. RS CEO Gus Wenner talks about the changes.
Chromeo performs onstage during day 3 of the 2016 Life Is Beautiful festival on September 25, 2016 in Las Vegas.Life Is Beautiful is getting a makeover. The longstanding Las Vegas festival announced major changes for its 2024 event on Tuesday , with the event trimming down from a three- to two-day show and moving to a new site not far from the old one in downtown Las Vegas.
While the festival team considered taking a year off from the event, they instead landed on this new format, although Wenner says “our intention is to bring back the full-scale thing” in the coming years. While this three-day, multi-genre format will likely return, “this block party concept is something we might do quite a bit of” as well.
Las Vegas is of course a historically strong market for electronic music, although A Big Beautiful Block Party “is a little bit different than what you get across a lot of Vegas,” Wenner says. “It’s less EDM and more indie electronic — more instruments on stage, riskier. We feel there is room in the market for this lineup and not just pulling mega-DJs that play in clubs on the Strip together into one spot. This has a unique point of view.
Wenner says that since he got involved in the festival, he’s been “kind of overwhelmed at how much support there is for Life Is Beautiful in Las Vegas … I’d been told that, but to meet all the players and spend time in the community and talk to the small businesses that have been in and around the festival for for 10 years now, it’s been transformative. It definitely gives us a lot of appreciation and respect for what’s been built.
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