ABC13's Adam Winkler dug into recent store data. It might be farce, especially since that store does not even sell jerseys.
According to the map published by Lids, more jerseys of former Houston Rockets star Yao Ming have been sold this season in Montana than any other NBA player, past or present.ABC13 reached out to the public relations firm which handles media relations for Lids, seeking further information on the data. A senior account director said they would be more than happy to look into our inquiry and aimed to provide us with an update.
When asked, the senior account director confirmed,"All of this data is from Lids in-store sales only." There's only one Lids store in the state of Montana, and it's located inside Rimrock Mall in Billings. ABC13 spoke with both a current employee and a former employee of the Lids location in Billings to better understand how many Ming jerseys are sold at the store.
Once these inaccurate numbers were uncovered, multiple calls and emails from ABC13 to the public relations firm representing lids and its content went unanswered.
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