Aldi made the claims back on November 25 last year
Budget supermarket lidl has been forced to pull a 'misleading' advertisement following a complaint from their rival Aldi. The popular discounted supermarket chain was recently rapped by an advertising watchdog over a leaflet for last year's Black Friday sales event.
, following Lidl's Black Friday Sale leaflet that was featured in a national newspaper. The leaflet in question highlighted a few of the supermarket's products that were available in the sale and compared their prices with their usual RRP's. Despite Lidl providing evidence to support their pricing claims, Aldi believed the quoted RRP's differed significantly from the prices at which the items were generally sold.
In the complaints ruling, The ASA said: “Given the number of retailers selling those products across the market, the examples provided were insufficient to demonstrate that the products were generally sold at the RRPs claimed in the ads.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Aldi shoppers praise 'brilliant' £15 Specialbuy pool AFFAldi shoppers praised the summer Specialbuy 🙌 aff
Read more »
Love Island viewers all have same complaint as Jacques leaves villaLove Island viewers took to Twitter to make the same complaint following Tuesday night's episode…
Read more »
On Metal Gear’s 35th anniversary, Konami says it’s ‘preparing’ to bring back delisted games | VGCWhile celebrating Metal Gear’s 35th anniversary today, Konami has said it’s ‘preparing’ to bring back delisted games (most likely MGS 2 & 3).
Read more »
Don't make my mistake, buy cheap Microsoft Flight Simulator gearPull up! Pull up!
Read more »
Aldi shoppers praise 'brilliant' £15 Specialbuy pool AFFAldi shoppers praised the summer Specialbuy 🙌 aff
Read more »
Council spending £100k on legal aid as it struggles to recruitThe city council has before advertised similar roles with salaries around the £40,000 per year mark
Read more »