Last year the Lidl toy bank saw more than 80,000 toys donated at Christmas
Lidl has announced the return of its Toy Bank, a nationwide donation drive that last year saw over 80,000 toys donated to children who may not have otherwise received a gift. The announcement comes as the retailer’s heart-warming Christmas ad, which premieres today during Emmerdale, reminds viewers of the power of small gestures.
Wanting to cheer her son up, the boy’s mother picks up a cuddly toy while doing the weekly shop at Lidl, but accidentally drops it on the cycle home. Having spotted the toy monkey stranded in the cold snow, the black and white striped protagonist jumps into action and crosses the city by any means possible - climbing road signs, riding the tube, and sailing on a log across a river – all to reach the family home and put the toy under the Christmas tree.
“Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”
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