Social Media Now Trumps Traditional Family Networks in Libya - My Facebook Survey Reached 446,000 Women TC_Africa: Libya
To complete the process, please follow the instructions in the email we just sent you.I launched the post and the response was immediate, with replies and completed questionnaires and supportive comments coming in fairly rapidly to start with. But within a few days the response rate slowed down and still I wasn't anywhere near my response target. Then I realised my mistake.
I removed the status and the reach shot up. In six months, my post reached 446,906 women in Libya. The stats were impressive: 59,422 engagements, 1,549 reactions and 703 comments. I received more than 1,000 completed questionnaires. In the end, this showed me that while for certain things, wasta can yield results, for an issue such as this, Libyan women wanted to ensure their anonymity and the confidentiality of their responses. Social media, which doesn't mandate use of real names or photographs, was able to offer this in a way that extended family and friends, naturally, never could.This article is republished from
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