The Liberals have paid for advertising on WeChat in a bid to boost Roshena Campbell’s profile with Mandarin-speaking voters ahead of the Aston byelection.
a year after former prime minister Scott Morrison was blocked from accessing his account on the platform.on Thursday and said first- and second-generation migrants in the seat had told her “it feels like the adults are back in charge”.
More than 14 per cent of the total population in the Aston electorate has Chinese ancestry, according to the Australian Bureau of Statistics, which is nearly three times higher than national figure of 5.5 per cent.this week fired up her WeChat presence with an article on an official account, Melbourne Wei Life, which has about 280,000 followers, according to Deakin University researcher Fan Yang.
Dr Yang has been studying the use of WeChat in Australian election campaigns alongside Luke Heemsbergen, also from Deakin University, and Robbie Fordyce, from Monash University. “Their return is not so surprising, as any election will see the major parties trying to obtain every vote they can,” Dr Fordyce told“The challenge they’ll face is that neither party has really integrated into the lifeblood of WeChat in the same way that they have, for better or worse, on Twitter, Facebook, or even TikTok. The community will be pretty used to this and won’t be surprised to see a sudden flurry of attention every few years, only to be ignored most of the time.
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