Anheuser-Busch lost the support of a major LGBT activist group for not more vocally defending its partnership with transgender activist Dylan Mulvaney.
Bud Light has faced intense backlash from longtime customers over recent campaign with transgender activist Dylan Mulvaney.
The company has also attempted to contextualize the Mulvaney videos, explaining that a "third-party ad agency" was responsible for the collaboration with no intention to sell the can. Anheuser-Busch stated that the marketing firm has since been fired, though it declined to name the company.is warning that the Bud Light backlash is not going away anytime soon after the beer brand reported another drop in sales for the fifth week in a row.
"Consumers feel like they're having an impact. And every single week these sales numbers are being reported, and they're getting worse and worse every single week," said former Anheuser-Busch executive Anson Frericks on "Varney & Co" Friday. A sign disparaging Bud Light beer is seen along a country road in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender activist Dylan Mulvaney.
"So I see this continuing to drag on until Bud Light makes a comment about what they stand for and what customers they're going to serve," he added.
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