LG Smart TVs bring ads to the screensaver

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LG Smart TVs bring ads to the screensaver
LG Smart TvsLG Ad SolutionsScreensaver
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Steve should have known that civil engineering was not for him when he spent most of his time at university monkeying with his 8086 clone PC. Although he graduated, a lifelong obsession of wanting the Solitaire win animation to go faster had begun.

On top of an ad for LG's own streaming channel, onereviewer spotted third-party ads. The screensaver ads will appear"across the home screen, LG Channels and Content Store on LG smart TVs," according to LG. These are now turned on by default but can be disabled in the settings.site. The company said it"found that screensaver ads drove on average 2.5 times higher lift in brand awareness...

It may be great for advertisers, but buyers paying up to $4,500 for a high-end TV may not be so keen. Many TV owners never bother to turn off the motion smoothing"soap opera effect" on their TVs, so LG may believe they won't dive into the menus to turn off the ads, either. LG is already poking into the viewing habits of its buyers by vacuuming up content-recognition tracking data gathered from its TVs and. That type of revenue potential in a business with tight margins prompted it to launch the LG Ad Solutions division earlier this month, with aim of finding new ways to show ads and track smart TV users.

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