The next-generation tech offers a 30 percent increase in brightness, enhanced accuracy and more.
But LG isn’t just relying on the screen itself: A ‘personal algorithm’, based on machine technology, will help the OLED EX TVs to adapt to the content on the screen in real-time, and “precisely control the display’s energy input to more accurately express the details and colors of the video content being played.” The algorithm is said to be able to predict the usage of up to 33 million organic light-emitting diodes based on 8K OLED displays.
“Despite the global TV market experiencing a 12 percent decline this year, we still observed a 70 percent growth in OLED sales,” says Dr. Oh Chang-ho, who leads the TV business unit at LG Display in a statement. “With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms and designs.” Visit
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