Both LG and Samsung announced their 2025 smart TVs at CES, incorporating Microsoft's Copilot AI assistant. LG is integrating Copilot into a dedicated AI section and renaming its remote to 'AI Remote', while Samsung is building Copilot into its Vision AI platform. While details are limited, both companies aim to leverage Copilot for features like personalized content recommendations, information organization, and smart home security.
LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app. LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models.
Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras. Microsoft’s Copilot will be part of this Vision AI section.
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