London Fashion Week designers, collectively, embraced deadstock and other sustainable design practices with refreshing enthusiasm
The British Fashion Council celebrated 40 years of runway shows this season and their most carried-through achievement has to be so many of its designers' unwavering dedication to sustainability. Runway after runway show had garments made from natural fibers, deadstock fabrics, and/or pieces colored with organic dyes — while also casting a wide net of models of different ethnicities, sizes, gender identities, and ages.
Vitto also notably had more midsize and plus models walking in her show than straight size with curvy waists, full breasts, and stretch marks being beautifully showcased by her sexy swimwear pieces. From sourcing recycled textiles to the production process and marketing, in all aspects of the business, brands are considering their carbon footprint.
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