Lewis Hamilton, Cynthia Erivo and Rauw Alejandro attend a viewing party for Empire State Building Party with Mercedes and WhatsApp.
with celebrities and Formula 1 enthusiasts alike at the Virgin Hotel in New York on Monday evening to celebrate the Mercedes-AMG Petronas Formula 1 and WhatsApp partnership, which was announced in November 2023.
Guests were treated to Formula 1-themed cocktails such as “The Hairpin” and “Green Sector” while listening to tunes by DJ Amrit Tietz. After lighting the Empire State Building green,guests viewed a dynamic light show taking over the building’s facade featuring an animated projection of the emoji race car throughout New York accompanied by WhatsApp’s “ping” notification sounds. “There’s a lot of planning,” Hamilton said. “It’s ultimately looking at brands that I admire.
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