Levi Strauss heir and philanthropist Daniel Lurie says he will make streets safer, help small businesses and squash the open-air drug markets that have tarnished San Francisco’s image in recent years.
Daniel Lurie speaks at a news conference accompanied by his wife, Becca Prowda, left, in San Francisco , Friday, Nov. 8, 2024. Daniel Lurie waves as he arrives at a news conference in San Francisco , Friday, Nov. 8, 2024. Daniel Lurie speaks at a news conference accompanied by his wife, Becca Prowda, left, in San Francisco , Friday, Nov. 8, 2024. Daniel Lurie, left, speaks with San Francisco Giants CEO Larry Baer while walking through Chinatown in San Francisco , Friday, Nov. 8, 2024.
Lurie said he chose Chinatown for Friday’s event to underscore how important the area’s health is to turning San Francisco around. He walked the neighborhood the day after the election and visited again with merchants Friday. Chinese voters are also critical to winning citywide in San Francisco. His deep pockets helped. Lurie spent nearly $9 million of his own money on his first-time campaign for mayor and raised more than $16 million, including $1 million from his mother Mimi Haas. Lurie is the step-son of the late Peter Haas, a great-grandnephew of Levi Strauss and longtime CEO of the iconic clothing company.
Lurie plans to beef up the city’s police presence, declare a fentanyl state of emergency, set up 1,500 temporary shelter beds within six months, and drastically streamline the permitting process so small businesses can thrive, he said. Lurie, 47, said he plans to put his holdings into a blind trust and talk to the city attorney about forgoing the mayor’s $380,000 annual salary.
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