Many changes, for the sake of sustainability, are in motion at LEVIS.
On Tuesday, the brand revealed its Wellthread collection featuring some styles made with Circulose fabric, a recovered fabric typically made of cotton or viscose from used clothing and production waste feedstock.
“Rather than being an isolated capsule collection, Wellthread is an indicator of where we’re going,” said Una Murphy, senior innovation designer at Levi’s, citing the water reduction at each step of production including fiber, fabric dyeing and garment finishing stages — as well as the overall circularity achieved by curbing waste and putting the jeans back into the fold.
Paul Dillinger, vice president, head of global product innovation and premium collection design at Levi’s, added: “All conservation efforts are important, but our comprehensive LCA indicates that the greatest area of resource impact is in ‘raw materials,’” stressing the value in shifting reliance away from virgin materials.
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