Vogue Japan editor-in-chief Mitsuko Watanabe shares her moving personal account of how Covid-19 has impacted the magazine, the country and the fashion industry at large
Japan decided, on 14 February, to stop all editors from attending Fashion Week which was due to start that day in London, followed by shows in Milan and Paris; one of our editors had already attended New York Fashion Week. The amount of coronavirus cases in Japan was increasing . Many of the large European brands had also started to cancel the attendance of staff from their Asian offices at the shows.
As the mask uneasiness worsened, the next step was toilet-paper panic. The misinformation that “imports from China have stopped so the next thing that will be gone is toilet paper” had spread rapidly on social media. As supermarket and convenience store shelves emptied, the government called the toilet-paper shortage false information, but the situation hasn’t improved.
Of course, the fashion industry is also experiencing disruption. Parties and events are being cancelled or postponed. Tokyo Fashion Week, which usually follows Paris, has been cancelled. Sales in department stores in February were down 15 per cent on last year.
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