Deezer’s “artist-centric” idea adds to the streaming debate but other proposals could move the needle without thresholds that are bad for smaller acts – and musical diversity.
). We think Deezer’s proposal is ambitious, and some of it resonates with our own. But it also includes some more controversial provisions.I’m referring of course to Deezer’s plan to set a threshold for boosts in royalties, available only to acts that get a certain number of streams from a certain number of listeners.
Key to IMPALA’s approach is a progressive redistribution of revenues where tracks would see a boost in royalties beneath and before the point of global ubiquity, and those which are in the top echelon would lose a small percentage of revenue. That’s the Artist Growth model – initially developed by AIM in the UK. We feel this can lead to a healthier ecosystem and more opportunity for new creators from diverse genres.
Deezer’s second proposal for boosts in royalties, for tracks that fans actively engage with, is also interesting. That’s also the rationale behind our “Active Engagement” model, put forward in our plan in 2021. There are different ways one could do this, but it’s great to see the idea getting traction.
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