It is almost archaic now to think that the bloggers and vloggers of 2003 and 2009 were the beginning of the influencer world.
Taking to websites and YouTube, these up-and-coming stars led the way for the game-changing marketing tactic.
Feeling constricted by the corporate world, he often felt restricted in the contrasts between his personal life and work life. Over the years, the award-winning influencer has also co-founded the underwear brand, House of Basil. Noting that people are no longer waiting for celebrities to dictate popular trends, Marc says that this has shifted within multiple communities that have found their key opinion leaders.“The next frontier, as far as fashion and influencing is concerned, is brands that collaborate on a different scale. It’s no longer looking for what trends exist but they ask you what trends exist and what your fans say,” he says.
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