As a U.S. ban on TikTok looms, the platform's sister app, Lemon8, is gaining traction. Resembling a blend of TikTok, Instagram, and Pinterest, Lemon8 is owned by ByteDance, the same company behind TikTok. While not as popular as its sibling, Lemon8's downloads have surged recently. Its fate could be tied to the outcome of a U.S. Supreme Court hearing on a law requiring TikTok to sever ties with ByteDance or face a ban.
FILE - This photo shows the logo and application page for the social media site Lemon8 , in New York, Wednesday, April 5, 2023. Amid a looming U.S. ban on TikTok, content creators have been pushing the platform’s sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.
But more people have downloaded the app in the past month, making it one of the top-ranking free apps on Apple’s app store. Lemon8’s popularity could potentially soar further depending on the outcome of a U.S. Supreme Court hearing Friday over a law requiring TikTok to break ties with ByteDance or face a U.S. ban.
Jasmine Enberg, an analyst at market research company Emarketer, noted that the creators recommending Lemon8 may not be aware of the possible implications for the other ByteDance apps because the law does not identify them. ByteDance has not disclosed the number of global or U.S. users on Lemon8, which is believed to be miniscule compared to its trend-setting sister app. Data from the research firm SimilarWeb indicates Lemon8 has a little over 1 million daily active users.
The law passed with bipartisan support last year after lawmakers and Biden administration officials expressed concerns that Chinese authorities could force ByteDance to hand over U.S. user data or sway public opinion towards Beijing’s interests by manipulating the algorithm that populates users’ feeds.
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