Leica has admitted that selling its L-mount SL series of cameras is more challenging, at least compared to its other offerings.
An executive at Leica has admitted that selling its L-mount SL series of cameras is more challenging, at least compared to its other offerings, but argues its important to be a part of the conversation nonetheless., Leica’s Vice President of Photo and Technology Stefan Daniel explains that the company could have chosen to sit out on making a full-frame mirrorless camera, but decided it was important to take part.
Daniel says that the goal was to appeal to new customers, not just the ones who are already fans of what Leica does, but to do it in the “Leica way” with fewer buttons, easier operation, and Leica build quality and image quality.
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