Lego’s answer to “Mario Kart” will drive into the video game market in May with the arrival of “Lego 2K Drive.” But the execs behind the title assure Variety this game…
this game has way more to it than just racing.
Alison Bakunowich, VP of global marketing for 2K, added that the game is specifically titled “Drive” because “it is more than racing.” “It’s exploration and it’s open world,” Bakunowich said. “There’s such rich characters and stories, so many side quests and mini games. You’ll be driving past the town folk who are doing things, when you drive past them later, they’ve completed their task. And honestly, just smashing stuff is so much fun. Again, that’s Lego.
The “Awesome” edition includes “a new vehicle, vehicle flair and an in-game Lego minifigure,” as well as a Year 1 Drive Pass, “which will introduce an all-new biome, in addition to four individual post-launch seasons of Drive Pass content, each with new vehicles and themes.” The “Awesome Rivals” edition will include everything in the Awesome option, as well as multiple additional vehicles, vehicle flairs and in-game minifigures.
With Lego being known for so many collaborations with iconic IP, including Batman, Star Wars and Harry Potter, can we expect to see those kinds of partnerships appear in this game — like would the Lego Batmobile be a vehicle option?I think that’s an assumption a lot of people make when you’re talking about the Lego brand. We do something really special when you fuse us with those those well-known brands. McLaren cars will be in from the outset.
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