The SpringHill Company, the banner run by LeBronJames and MaverickCarter, has signed a first-look deal with Universal Pictures:
The SpringHill Company, the banner run by LeBron James and Maverick Carter, has signed a first-look deal with Universal Pictures.
The pact, which has a four-year term, comes as the two entities already have three projects in development. Those includeby James and Buzz Bissinger and other events in James’ life;Catch the Wave“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Universal Filmed Entertainment Group chairman, Donna Langley, in a statement.
Stated Carter, “The SpringHill Company’s purpose is to empower greatness in every individual. With Universal, we’re aligned in making sure socially conscious and purposeful elements are felt in all of our stories, whether it’s a drama, comedy, family or even a horror film. In the same spirit, this partnership allows us to empower creators to tell the stories important to them and culture on the studio projects in the film space.
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