The Hôtel collection offers socks, underwear, T-shirts, hoodies, shorts, track pants and slide sandals.
continues to bounce effortlessly between sports and fashion. With 16 years of playing in the NBA and a penchant for donning high-end get-ups designed by the likes of Hermès and Dries van Noten, the Los Angeles Lakers forward and former Cleveland Cavaliers player has released Friday a travel-friendly clothing collection called Hôtel, complete with socks, underwear, T-shirts, hoodies, shorts, track pants and slide sandals.
Designing with friends Jaron Kanfer and Frankie Walker Jr., James is advancing a sleek, minimalist aesthetic, limited to a palette of light gray, white, black and royal blue, with glimmers of gold on both the logo and the metal points dangling from neck and waist ties. Made mostly in the U.S., the styles look more expensive than they actually are; prices range from $10 to $70.
Following James’ move to L.A., Walker said his longtime friend’s “style has developed into cleaner lines. He’s doing a lot more accessories. You see him with more hats and more jewelry. He has a more mature style.” As a result, he continued, “We plan to expand our [UNKNWN] accessories.”Hôtel is the second line produced by UNKNWN.
This fashion launch could foreshadow where James wants to propel his post-basketball career. Although he remains a marquee player on the Lakers, James also owns the production company SpringHill Entertainment and digital platform Uninterrupted. He’s funding a public school in Akron and filming “,” the sequel to the 1996 basketball movie that featured Michael Jordan and Bugs Bunny.
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